Tuesday, 19 March 2013
Skyways Newspaper Ad
For this activity we had to create an advert for the local newspaper - noting that the advert is one colour (black) only. I kept the advert very simple, looking at the ad now thinking maybe a different heading font would be more effective if bolded in full white against the black backdrop so that way it doesn't look too fuzzy :-)
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There's a good separation of elements happening here. The white text in black box at the bottom ties in well with the top to frame the inner text. I agree a different typeface for the airline could help the readability - perhaps something more solid could also add to a feeling of security. Also, well done on emphasizing the "60% off".
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