My rationale for developing this particular logo is to me using the Italian flag colours of green, white and red is quite eye-catching and bright as well as ‘fresh’ looking which the clients where after.
I also thought having some sort of utensil would help to signify that it is a restaurant as well as being available for take-aways. To me it promotes an enjoyable food tasting experience just around the corner.
Also in the brief it advised us to be mindful of future outdoor signage and production of a menu, I believe that this design would be easily used for both of these in the near future.
 |
| Black and White Version of the Logo |
 |
| Full Colour Version of the Logo |
Colours clearly say "Italian." The fork is well done in its simplicity and clarity. I could imagine the fork independent of the flag in a more elemental version.
ReplyDelete