LA05: Advertisement

For this activity we had to create an advertisement and its aim to reach a targeted audience as a way to persuade the reader to buy a particular product.

We had to create both a newspaper advertisement and an A4 (folded to DL) flyer for unaddressed mail-out of 10,000 copies via Australia Post.

We had to promote a new model 4WD vehicle with a target market aimed at small to medium sized families.  We could only use one colour only - that being black and had to have our own imagery and use of a typeface that we wouldn't normally use.  I used Impact for the main body and 'announcement' of the product, used Arial Bold for the Hobart dealer information (as it needed to be clear and easily read should the person want to buy the product) and decided a different font to be used for the price as a way of catching the eye, this font was Buttons the Bear.

A4 Flyer to be folded to DL  for letterbox drop via Australia Post

Newspaper Advert

QP09: Restaurant Signage (Emilio's)

For this quick project the client, in this case Emilio's, now would like designs for some outdoor signage - one for the front of their building and one sandwich board (aka A-Frame).

I kept my designs simple so as not to overcrowd the area as simple tends to be more eye-catching.  I also reversed the black fork to white so it would show up on a black background.  I chose black for the background as it would be more eye-catching and provide depth to the building (considering the building was inbetween other shops and having white brick-work with 2 windows looking out to the street).

Outdoor Signage for the building



Sandwich Board aka A-Frame signage