LA05: Advertisement

For this activity we had to create an advertisement and its aim to reach a targeted audience as a way to persuade the reader to buy a particular product.

We had to create both a newspaper advertisement and an A4 (folded to DL) flyer for unaddressed mail-out of 10,000 copies via Australia Post.

We had to promote a new model 4WD vehicle with a target market aimed at small to medium sized families.  We could only use one colour only - that being black and had to have our own imagery and use of a typeface that we wouldn't normally use.  I used Impact for the main body and 'announcement' of the product, used Arial Bold for the Hobart dealer information (as it needed to be clear and easily read should the person want to buy the product) and decided a different font to be used for the price as a way of catching the eye, this font was Buttons the Bear.

A4 Flyer to be folded to DL  for letterbox drop via Australia Post

Newspaper Advert