Logos: Colours and Typefaces

The brief for these logos was to use the same logo shape but change colours to suit the relevant organisational name to help generate a look and feel.  You could only choose 3 colours and 2 different typefaces.

This is what I came up for each:

Farewell Card Image

I was asked if I could create an image combining two images and a farewell message so that it could be taken to somewhere like Harvey Norman/Big W so it could be placed in their template to be printed a 6x4 card.

Imagery and farewell message was supplied and I had to scan the top image as this was an old printed image as was not available in digital form. This is the end result :)

Farewell Card Image

LA07: Magazine Spread

For this learning activity we had to create a front cover concept and double-page spread that could be used as a template for possible future editions.

This is quite a simple design and would be able to adapt each 'edition' to suit the theme of that publication.  Like for example if you wanted an Easter theme edition, or a seasonal theme like Spring or Autumn.

This is what I have come up with:

Front Cover

Double-Page Spread

QP13: AudioClinic

For this activity we needed to recreate not only their company logo, but the scissors image and the brochure image as it was low resolution.

Here is my end result:

QP15: Postcards

For this activity we were asked to produce a series of 4 postcards as a form of marketing material to promote Tasmania as a holiday destination.  These postcards were to showcase the 4 different seasons of Tasmania.

We also had to come up with a by-line (slogan) for the postcards with the front cover being full colour and the back cover as greyscale.

Spring Design

Summer Design

Autumn Design

Winter Design

Back Cover Design (Greyscale)

Learning Activity 09 - Additional Brochures

Here are some additional work examples for the DL Brochures:

Learning Activity 09

For this activity I have used a work example.

Brochure: Australia Day Awards

I had to work collaboratively with another department within council as well as with the Department of Premier and Cabinet for the material used to advertise and promote that the 2014 Australia Day Awards are now open for nominations.

The Department of Premier and Cabinet (DPAC) design templates for all council’s to use for their marketing material and stipulate that where advertised that the Australia Day logo is to be used to keep the style consistent.  As well as working to their corporate style guide for the use of the Australia Day Logo and other material, as well as Kingborough Council’s own corporate style guide.

Stock imagery was also supplied by DPAC and gave approval to use in other marketing material such as posters and advertisements in local community papers.

So this is what I came up with for basic guidelines and to use as a nomination form:

LA06: Design Audit - Quick Reference Booklet

With this particular activity we had to audit 3 different magazine publications and then develop a hand-sized (A5) booklet about what the good and bad design elements were.

I modified this slightly so it could be a quick reference point in general when designing a publication, not just a magazine.

Following is a copy of the booklet:

 

 

 

Annual Plan

Here is an example of just one of the many things which form part of my position at Kingborough Council.  I designed the front cover for their current Annual Plan (2013/14) and reformatted the document.

Here's a link to their website should you wish to view the complete document: Kingborough Council's 2013/14 Annual Plan



Front Cover Design

QP11: Invoice Book

For this project we had to create a triplicate invoice book using one colour only and had to research what other details needed to be on an invoice, etc.  We also needed to request quote from 3 different printers to see what other elements we had to bear in mind when designing this invoice book. 

The printers that I had been in contact all said to allow a spine for when the books are glued together as well as for the perforation of the pages.  So I added to this to the size of the document so the invoice is still A4 in size.

QP12: Photo Story

For this activity we had to take 1-2 photos that tell a story.

Here are mine - what do you think happened here? Or can you come up with a line.... I can think of several for these two!

 

QP10: Restaurant Menu

For this project we had to create a restaurant menu for Emilio's.  They requested that the menu sizing be A4 and the style should reflect the logo and previous researched projects for Emilio's restaurant.

I chose this particular style as it ties in nicely with previous designs and can quite easy be photocopied in black and white should it need be without loosing too much of the original resolution of the imagery.

I think a plain white A4 paper stock is best as it is generally what most companies have and can easily get no matter where they go for their supplies.  Most papers now are carbon neutral in any case. 

It would be more cost effective to photocopied than getting professionally printed.  Although having said that initially having the pages professionally printed would be a better quality, especially should the clients which to change their menus to colour.  I think this menu would be best in a hard-bound booklet with clear plastic pockets so the pages can be easily replaced should a menu item change, more items be added or pricing increase without loosing the professionalism of the actual menu itself.

LA05: Advertisement

For this activity we had to create an advertisement and its aim to reach a targeted audience as a way to persuade the reader to buy a particular product.

We had to create both a newspaper advertisement and an A4 (folded to DL) flyer for unaddressed mail-out of 10,000 copies via Australia Post.

We had to promote a new model 4WD vehicle with a target market aimed at small to medium sized families.  We could only use one colour only - that being black and had to have our own imagery and use of a typeface that we wouldn't normally use.  I used Impact for the main body and 'announcement' of the product, used Arial Bold for the Hobart dealer information (as it needed to be clear and easily read should the person want to buy the product) and decided a different font to be used for the price as a way of catching the eye, this font was Buttons the Bear.

A4 Flyer to be folded to DL  for letterbox drop via Australia Post

Newspaper Advert

QP09: Restaurant Signage (Emilio's)

For this quick project the client, in this case Emilio's, now would like designs for some outdoor signage - one for the front of their building and one sandwich board (aka A-Frame).

I kept my designs simple so as not to overcrowd the area as simple tends to be more eye-catching.  I also reversed the black fork to white so it would show up on a black background.  I chose black for the background as it would be more eye-catching and provide depth to the building (considering the building was inbetween other shops and having white brick-work with 2 windows looking out to the street).

Outdoor Signage for the building



Sandwich Board aka A-Frame signage



QP08 Information Sheet: Rosen Publications

For this project we had to re-produced an information sheet for Rosen Publications.  Size to be A4, with 20mm margins all around.

This is what I came up with, I just couldn't work out how to wrap/round the text box in InDesign - does anyone have any hints for me for next time?

LA01: Photoshop Tennis

For this learning activity we had to partner-up with another student from the same class (in this instance Chris Phelps was kind enough to help me since he did this activity earlier with another student :) ) and 'lob' an image back and forth for up to 6 returns to create the end product.

Here is what we started with:

With the finished product looking like this:

QP07 Part 2: Emilio's Flier

Also for this activity we had to create a DL flier for Emilio's so they could photocopy on yellow paper so one colour only could be used (black).

Emilio's Flier

QP07: Restaurant Logo - Emilio's

My rationale for developing this particular logo is to me using the Italian flag colours of green, white and red is quite eye-catching and bright as well as ‘fresh’ looking which the clients where after. 

I also thought having some sort of utensil would help to signify that it is a restaurant as well as being available for take-aways.  To me it promotes an enjoyable food tasting experience just around the corner.

Also in the brief it advised us to be mindful of future outdoor signage and production of a menu, I believe that this design would be easily used for both of these in the near future.



Black and White Version of the Logo





Full Colour Version of the Logo



Typeface Cover Concept & Typeface Category

For this activity we had to create our own font design and I chose the FUN category for my block font.

My typeface design: The Blocks

Also we had to each develop our own front cover concept before agreeing on a final cover so we can then create a combined style guide (visual guide) for type. Here is what I came up with:

Front Cover Concept

LA04: Your Electrical Company

For this activity we had to brainstorm and develop an action plan on how to assist this organisation to begin the corporate rebranding and development of a new logo.

I used the brainstorming site of https://bubbl.us/ to create this flow chart:

I then used my creative checklist that I developed from previous studies in the Certificate III to create an action plan as follows: